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About

Synaptics Group was founded in 2007 by Ellen DiResta, and is based on the principle that the risks associated with innovation can be greatly reduced. Our best practices help companies to achieve the following goals:

  • Identify new markets
  • Define new products and services
  • Design new business models
  • Develop internal capabilities

The Synaptics network consists of people who are experts in technology development, research and analysis, design, and organizational development.

Clients

Boston Scientific Corporation, Philadelphia University, Pall Life Sciences Corporation, and a nutraceutical start-up company

Procter and Gamble, TetraPak, NameMedia, Inc., InSinkErator, Altitude, Inc., Insight Product Development, Gillette, Polaroid, Motorola, Groupe Danone, Hewlett Packard (now Philips), Timex, Clorox, Intercontinental Hotel Group

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Innovation— any new idea—by definition will not be accepted at first."
- Warren Bennis
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Recent Blog Posts

Fonts and Typefaces
2/6/2012 5:58 PM
I don't usually do this, but it's time to air a little pet peave of mine.  It has to do...
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Book Review: Creatively Ever After
7/23/2011 1:54 PM
A friend of mine,
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