Synaptics Group provides consulting and advisory services to organizations who want to achieve success through Market Relevant Innovation.

Apple didn’t invent the MP3 Player, nor did they invent e-commerce, but they did develop the most market relevant way to access media through the development of the iPod and iTunes. This is a good example of why investment in new technology alone will not ensure market success of innovation investment.

Synaptics Group helps companies to ensure the market relevance of new products and services, and translate this understanding into technology development and new product guidelines.